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7 Brand Awareness Trends To Adopt
Technological advancements and the need for improved user experiences motivate social media platforms, like Twitter, Instagram and Facebook, to update their algorithms and the data that they collect about your business and followers every few months. You might notice these changes to the platform during your own usage experience. However, most of the changes are not visible to users, like yourself. These changes are made in the back-end coding of the platforms.
Ever wonder how these algorithm changes affect your social strategy? Moreover, what’s the reason for so many changes…. ALL OF THE TIME?
These algorithms and data collection updates are made in most cases for three reasons;
- To improve the way your followers engage with your business.
- To improve the user experience for your followers, making the platform easier to use.
- To allow business owners and marketers to collect more data that can be used to help you reach your target audience.
These changes/updates are the main reason why business owners and marketing companies in charlotte, NC must stay on top of social media trends. Make an effort to understand how trends or the tactics you use in your social strategy are affected by these updates. Both updates and trends can positively or negatively impact your marketing efforts.
“Good social media account management requires
that you consistently review your marketing strategy
based on the ever-changing nature of social media.”
Social Media Marketing Success
Analyzing the latest social media trends and statistics is the first step to succeeding as a social media marketing company. Among other things, it allows you to identify the type of content your target market responds to, even as things change, and gives you some insight into what future trends might be.
Here are 7 social media brand awareness trends to adopt if you are looking to:
- Outperform your competition
- Keep your target audience engaged
- Generate solid leads
- Increase conversions, or in other words “turn more prospects into customers”
- Easily gain a competitive edge by proactively adopting these trends to implement new marketing strategies
1. Video is Still King
Video has dominated the social media landscape for a while and its power continues to grow. So, we can expect video to remain a key feature in the marketing strategy of many marketers in 2019.
The importance of video can be seen simply by looking at the internet landscape as a whole. Consider the fact that YouTube; the largest video hosting/sharing platform outranks Facebook in the largest global website rankings this year. More people than ever are opting to use Youtube over Facebook as their source for online interactions and discovering new businesses. If you are looking to get the most out of your social media marketing in 2019, you will definitely need to “up” your video marketing game.
2. Live Video is Building Engagement Like Never Before
Live broadcasting is no longer exclusive to YouTube. Most social media platforms, including Facebook and Instagram, now offer live video features, and marketers are already taking advantage of the high level of engagement it provides.
Live video gives you a new level of real-time interactivity with your customers. It gives your audience a sense of “involvement” in the process. Unlike pre-recorded video, adding live streams to your content strategy does not only improve engagement, it also gives your message authenticity.
3. Leverage People’s FOMO with Short-lived Content
FOMO (fear of missing out) is the increasingly popular of short-lived content that usually lasts only 24 hours. It is changing social media as we know it. More people are showing a preference for in-the-moment content and dread the thought of missing out on any of the goodies you offer.
To make the most of this trend, you need to consistently provide high-value engaging content that answers an important question or solves a problem for your target audience.
Another advantage of integrating short-lived content into your social media strategy is that it allows you to experiment with new ideas until you find what works best. The content doesn’t stay on your profile permanently.
4. Stories Format
The number of people who use Instagram stories daily rose from 400 million in June 2018 to 500 million daily users in January 2019. This figure continues to rise and, considering its popularity across other platforms like Facebook, Snapchat, and WhatsApp, many experts predict that “Stories” will soon overtake the newsfeed.
Giving your Facebook and Instagram stories equal or more priority over your newsfeed is a must in 2019. Especially if you wish to make the most of consumers’ short-attention span.
5. AI-driven and Personalized Customer Experience
Being able to resolve issues for customers through social media channels even when your customer service staff are unavailable is one of the reasons chatbots are hot in 2019. Many companies are using them to provide personalized customer services across social media.
Harnessing the power of chatbots to improve the degree of customer satisfaction enables you to provide your brand with a lot of good through your social media channels. This is especially the case when there are many alternatives for the product or service you offer.
The best part is that you don’t have to break the bank to implement chatbots. Artificial intelligence also plays a significant role in Ad optimization to help you reach your target market.
6. Voice Search Optimization
With the launch of smart assistants like Echo, preference for voice search is growing rapidly. Comscore predicts that 50% of all search queries by 2020 will be done by voice. If the content on your social media platforms are yet to be optimized for voice search, now would be a great time to get to work on it.
7. Improve Your Organic Reach on Facebook
Facebook has over 2 billion users every month and this makes it the favorite social media platform for marketers. However, marketers who haven’t adjusted to its recent update may fall behind.
In 2018, Mark Zuckerberg announced that as part of their commitment to bringing families and friends closer, the main goal of Facebook’s product teams would be to help people have meaningful interactions instead of constantly bombarding them with relevant content.
One implication of this change is that fewer Ads from businesses will be displayed on people’s news feeds. So if you have been relying too much on paid Ads, you should review your strategy to optimize your organic reach.