SEO Keyword Content Strategy For e-Commerce

When it comes to creating an effective content strategy for e-commerce websites, understanding the different types of keywords is crucial. Keywords are the words and phrases that people use to search for products or services on search engines like Google. 

By targeting the right keywords, you can attract more relevant traffic to your website, increase your conversions and sales, and improve your overall online visibility.

The Four Types Of SEO Keywords For E-Commerce

There are four different types of keywords that you should be familiar with: commercial, informational, navigational, and transactional. Let’s take a closer look at each one and why your content strategy for e-commerce websites should include them all.

Commercial Keywords – Ready To Buy Users

Commercial keywords are also known as “buying keywords” because they indicate that the person searching is ready to make a purchase. These keywords often include terms like “buy,” “purchase,” “order,” and “deal.” They are usually more specific than other types of keywords and may include brand names, product models, or other details that indicate commercial intent.

For e-commerce websites, commercial keywords are essential for driving sales and revenue. By targeting these keywords in your product descriptions, category pages, and other landing pages, you can attract people who are ready to make a purchase and guide them toward your products.

Informational Keywords – Building Brand Trust

Informational keywords are used by people who are looking for information or answers to specific questions. These keywords often include terms like “how to,” “what is,” and “best practices.” They are usually broader and more general than commercial keywords and may not have direct commercial intent.

However, informational keywords are still important for e-commerce websites because they can help you attract more traffic and establish yourself as an authority in your industry. By creating blog posts, guides, and other content that answers common questions and provides valuable information, you can attract people who are interested in your industry or products and build trust with them.

Google often displays featured snippets at the top of the search results page to provide users with quick, relevant information. By targeting informational keywords and creating high-quality content that answers common questions or provides useful information, you can increase your chances of ranking for featured snippets and driving more traffic to your website.

Navigational Keywords – For Brand Recognition

Navigational keywords are used by people who are looking for a specific website or brand. These keywords often include brand names, product names, or other specific terms that indicate the person is trying to find a specific website or page.

For e-commerce websites, navigational keywords are important for building brand awareness and attracting people who are already familiar with your brand. By targeting these keywords in your content and optimizing your website for brand-related terms, you can make it easier for people to find your website and products when they’re searching online.

New Brands & Navigational Keywords

New brands may not need to focus heavily on navigational keywords. Instead, new brands may want to focus on transactional and commercial intent keywords to drive conversions and sales, as well as informational keywords to increase their visibility and authority in their niche. 

However, depending on the industry and competition, targeting navigational keywords could still be a part of a comprehensive SEO strategy for a new brand. It’s important to conduct thorough keyword research and consider various factors before deciding on a specific keyword strategy.

Transactional Keywords – Data Collection/Lead Generation

Transactional keywords are used by people who are looking for a specific action to take, such as signing up for a newsletter, downloading a free trial, or requesting a quote. These keywords often include terms like “register,” “download,” “subscribe,” and “request.”

For e-commerce websites, transactional keywords are important for driving conversions and generating leads. Target these keywords in your landing pages and calls-to-action, to guide people towards taking the specific actions you want them to take, whether that’s signing up for your newsletter, downloading your app, or making a purchase.

Why You Need All Four Types of Keywords

While each type of keyword serves a different purpose, they all work together to create a comprehensive content strategy for e-commerce websites. 

Moreover, by understanding the different types of keywords and their roles in driving traffic, building brand awareness, and generating sales, you can create a comprehensive content strategy that reaches people at different stages of the buying funnel. So, whether you’re a small business owner or an e-commerce entrepreneur, make sure to include all four types of keywords in your content strategy and watch your traffic and sales grow.

Get Some Help With Your Content Strategy

If you’re struggling with creating a content strategy for your e-commerce business, we’re here to help. Book a consultation with us at The Marketing Muslimah to learn more about our customized services and pricing. We’re a website development and SEO firm based in Charlotte, NC, serving clients nationwide. 

Let’s chat and take your business to the next level!