*4 Minute Read*
Giving Away Our Secrets: Marketing Tactics We Use For Business Growth
Digital marketing allows brands to connect with their target audience in ways that no one would have thought possible some 20 years ago. Done right, it holds unlimited possibilities for engaging your prospects, generating quality leads, and converting those leads into paying customers who are loyal to your brand. Going about it the wrong way, however, produces the opposite result and you don’t want to be anywhere around that kind of outcome.
The stakes are higher in the world of digital marketing, so it can get a little overwhelming to stay on top of things. The competition is more fierce, audience preference is shifting, and your strategies must keep up. A few tweaks to your marketing strategy could be all you need to succeed and stay ahead of the competition. These 7 digital marketing tips will help you achieve those goals.
1. In-Depth Customer Research
We know…it doesn’t sound fun, but it must be done. How else will we know how to tailor content and services to your needs.
Take a minute to step into your customers’ shoes to see things from their perspective. If figuring out what content ideas would appeal to your audience proves difficult, just come out and ask them. (Just as we have in the last section of this article. Yes, we need your input as well.) A one-minute survey should do the trick but a more practical approach is to use analytics to monitor how your audience interacts with your content. Once you have that data, use it to refine your marketing strategy. This is important because creating content without due consideration of what your audience really wants, simply won’t get you good results.
2. Online Brand Image Management
Maintaining a consistent brand message, color palette, tone, and theme across your marketing channels has positive impact on your brand’s image. If your company logo is your avatar on twitter, then there’s no need to use a different avatar on Instagram. It’s okay to tailor the content on each platform to the preferences of the audience you’ve got there. However, some level of uniformity is required because, on social media for example, many users on one platform also use other platforms. So, being consistent should help your audience identify your brand, even before they see the name.
3. “Customized” Content Development
Identify the touch points in your customers’ journey, and then tailor your content to match what the customer wants at each stage. For example, if a customer finds one of your blogposts through Google and visits your blog, it wouldn’t make sense to display a sales ad to that customer immediately. Instead, you can recommend articles similar to the one the customer just read or ask them to opt into your email list to get your latest articles delivered to their inbox. The more visitors consume your content, the greater the chance they are going to want to find out other services you provide.
4. Provide Value Instead of Aggressively Marketing
Aggressively marketing your product all the time won’t only make you seem desperate, it can alienate potential customers who are yet to decide whether they want to purchase your product or not. So, aim to provide value for your prospects and customers instead. You can do this by researching simple needs of your audience, and creating content that address those needs. If your business sells washing machines, for example, do not just focus on telling your audience why they should buy a washing machine. Rather, take some time to research the common difficulties that washing machine owners face, then create a series of DIY guides to help them solve these problems.
5. Leverage the Power Of Search Engine Optimization
Selecting blog topics based on SEO considerations is a low-cost and effective way to drive quality traffic to your blog. The easiest way to determine what your target audience is searching for is to type the primary keyword for your product or service into google search bar (without clicking the search button). Google will quickly suggest other search phrases for that keyword based on what people have searched for. If you prefer an in-depth SEO analysis, use tools like Ahrefs to audit your site. You can also use SimilarWeb to take a peek at how other brands are getting traffic.
6. User-Friendly Website That Is Easy To Navigate
A well-designed responsive website is one that can adapt to the screen size of any digital device and render its contents in an appealing, easily accessible manner. Since you have no control over the devices, hiring a web-designer to make your site responsive would improve its user experience no matter the devices they use. The majority of internet users surf the internet on mobile phones, so improving your website’s loading speed and mobile friendliness are equally important. Also, ensure that your checkout section is accessible to mobile users.
7. Respond to Changes in the Preferences of Our Audience
Digital marketing requires flexibility. Customer preferences change as much as marketing trends do, so you have to constantly monitor your audience behavior to determine the best place to focus your resources. If analytics show that your audience interact with video content more than images, or text, then start posting more videos.
Here’s where you come in…
You’ll notice we’ve added a quick form to this week’s article. We are asking for your assistance. In order to better understand your needs and the type of content that would be most helpful and relevant for your business type tell us a little bit about yourself and your business. Please take a moment to complete the form below so that we can continue to create content that helps solve the most important issues for your business.
Understanding your needs is highly important to us. We thank you in advance for providing us with more insight about you and your brand. You’re Awesome!