How Dental Marketing Works
To grow your dental practice, you need effective dental marketing. An effective dental marketing plan comprises several strategies. To get the most out of dental marketing, professionals include tactics like:
- Search Engine Optimization (SEO)
- Web Development
- Content Marketing
- Page Optimization
How SEO Helps In Dental Marketing
Search Engine Optimization (SEO) is the term used for optimizing your website’s content for search engines to better rank your site using keywords and various marketing tactics. Improving the quality and quantity of a dental website will make it more relevant to search results for prospective patients. SEO encourages organic ranking, which can help promote your customer/patient growth. You may not notice a difference at first, but your marketing efforts will start to show after a certain period. Organic ranking with SEO doesn’t cost anything compared to paid advertisements such as PPC models.
A technical SEO’s job is to revive your website by optimizing it through various methods that’ll boost its performance in search engines. These methods include removing duplicate content from your site, fixing broken links, and ensuring that your HTML code is clean and easy to read. A website that undergoes technical SEO improvements will look more appealing, read more easily and become more search engine-friendly.
Components of Technical SEO include:
- Making the website responsive
- Eliminating duplicate content
- Implementing structured data
- Improving the URL structure
- Adding an XML map
- Removing useless links
On-Page SEO is basically what you see on a website. So, what do you see on your dental website? Images, texts, videos and so on, right? These can be optimized to get the best out of your website. The visuals of the websites (images and videos) are optimized for page loading speed.
The highest quality visuals and graphics are required to optimize, as this can slow down your dental website. And videos on your website need to be embedded into a site and hosted offsite to further improve page speed. When pictures are planted into the website, the site developers will use something called alternate text or “Alt-Text.” As search engines can’t read a picture, it needs to be described using plain text. That plain text is known as Alt-Text.
Creating text content like blogs, articles and web copies needs to be optimized using specialized SEO keywords to catch more traffic. A content writer will use these keywords in blog titles and headings. The writer is also responsible for writing engaging titles, meta-tags, and Alt-Text, along with high-quality content.
If you are involved with social media, you might have seen how one influencer/content creator gives a shout-out to another fellow content creator so that the fans view their content as well. Similarly, dental Off-Page works like that. Off-Page SEO is mainly used for backlinking purposes. SEO experts use the backlinking method to link a website to your website.
Your Off-Page optimization will get more value if the links come from informative, well-reputed, and authoritative websites with a lot of relevancy. With that said, keep a safe distance from sites with a multitude of links and little to no content value. This can result in a massive let-down because search engines don’t count these links as organic linking.
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The Contribution of Web Development In Dental Marketing
A website is a foundation for SEO. With the website, there’s no SEO as simple as that! Your dental website creates the base for search engine optimization to work. Therefore, the site should be well-designed and developed. Your dental website must be mobile optimized with easy navigation for easier access by a regular patient and first-time visitor. The idea is to keep your website’s layout as simple as possible so that patients find it easier to find what they are looking for. The easier they find or complete the task, the more likely they will convert into your regular patient.
When a dental practice client approaches us, we first audit the entire site to identify the problematic aspects of the website. Then we take the time to make a plan and implement actions accordingly.
The Contribution of Web Development In Dental Marketing
Your content, mainly blog posts, should be unique and engaging to captivate your readers. But that doesn’t mean writing anything will do. You need to make sure you publish content that is informative and relevant to your dental practice. As a dentist running your dental practice, your aim should be to provide content of value where readers and potential patients can learn about your practice.
Aiming for posting a 1000-1500 word article should do the trick! You can post content with less than 1000 words, but the longer and immersive your posts are, the longer your readers will stay on your page. This is good news! Because the longer the time spent on a page, the more attention the website will get from search engines.
The Role of Page Speed Optimization in Dental Marketing
Remember this: Your patient doesn’t want to wait!
There might be a dental emergency and your potential patient may be checking your page to schedule an appointment. If your website is too laggy and taking forever to load, then it will irritate the patient and they may just opt out of your website. As a result, search engines consider the website’s loading speed and will cause the site to rank low. That’s bad news!
Site speed must be optimized and constantly monitored. Regular website monitoring solves these issues. By monitoring the site, you ensure that the problems are caught quickly before they harm the ranking. The wise thing to do here is to take no risk. That means ensuring your dental website loads fast on various devices like desktops, laptops, tablets, phones, and other devices. Optimizing the graphics, code, and pictures in your website can improve performance and functionality.
Some Dental Marketing Statistics
- Exactly 35% of traffic is driven by organic search
- SEO is the way to go because 70% and 80% of users completely ignore paid advertisements.
- Over 73% of all searches are performed using Google
- SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.
- Exactly 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
- When blogging efforts are prioritized, marketers are 13 times more likely to see positive ROI.
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