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Free SEO Tools That Every Beginner Should Be Using

For many people, starting out on a digital platform like a website and handling SEO can seem like a daunting task. Many think SEO is way too complicated to make an impact on your own. Well, this is not really the case. There are many different tools available that you can use to help you in your SEO efforts alongside your other Digital Marketing campaigns. These tools are an important aspect of helping you understand digital marketing growth tactics that will help drive more qualified traffic to your website. 

Using tools to help you understand how growing your business online actually works is the best make to way to drive consistent growth. Although many of the SEO tools that you see online are very expensive, the ones we discuss in this article are TOTALLY FREE!!! Listed below you will find the tools you need:

Google Analytics

To be honest, this is the most important business tool for anyone who is considering operating a business online. Nowadays with websites being quintessential to business one cannot do without this free SEO tool and all of the insight that comes with it. Even advanced professionals who have SEO as a full-time job uses this tool daily.

Google Analytics may seem a bit harder to learn at first but trust us you will get the hang of it. Just keep at it and soon you will be able to understand what to measure and what is important. You will understand key metrics like website traffic, your most popular pages, which social platforms sending you the most traffic, what your visitors are most intersted in seeing and purchasing, rate of conversions, who your audience is, etc with this tool alone.

AdWords Keyword Tool

Search terms, also known as “Keywords”, are the building blocks of a successful SEO campaign development process. You will need an aggressive keyword strategy to make any business rank high in the search results. This strategy will help you understand what to optimize and where to optimize as well. 

Adwords Keyword tool is not only for beginners but it also provides advanced SEO experts with the data they need to craft an effective strategy. Some of the most imporant insights you will have access to are your competitors keyword ranking, global monthly searches, and local monthly searches for every keyword you are trying out. The AdWords Keyword Tool is vital for research and strategy development for beginners.

Moz Link Explorer

Moz Link Explorer is one of the best SEO tools that any beginner can find on the web. The Link Explorer tool from Moz provides you with a lot of different metrics that help you find out what the competition is doing. 

This tool is perfect for backlink building and it will help you understand what and where you should be aiming to improve your backlink profile. On top of that, it give you more insight into what is your competitor’s status. 

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Yoast Plug-in

It is not likely for you to find a better free WordPress plug-in to help you with your website SEO optimization. Yoast is a WordPress plug-in that will guide you into making your website perfect SEO-wise. 

It doesn’t matter if you are a beginner, you can grasp Yoats. The plugin will walk you through the different steps of SEO while making sure you are optimizing each and every webpage. 

Open SEO Stats

This is a free browser extension tool that any beginner can easily download. (Update, this tool is actually $3.99 per month, still not bad) 

With this tool you will be able to see the ranking of different websites as you visit them. This information is essential when you are trying to identify which websites have some level of high authority.

So why do you need to look for websites with high authority? Well, sites that have a higher authority provide valuable link building opportunities. 

With Open SEO stats you will see site info, single-page info, page speed and more, making it a valuable asset in your SEO endeavors.

Google Webmaster Tools

It is imperative that you as someone who handles SEO is familiar with Google Webmaster Tools. Everyone has a Google Webmaster Tool account. As a beginner, you need to get used to using the free tool because it is vital for any SEO campaign. 

The tool allows you to have better overall site management, which in turn makes building a business online or providing SEO services much easier. 

It will show you valuable data like monitoring the indexing of your website, keyword clicks, sitemaps, and lists of links both external and internal. 

Bing Webmaster Tools

If you take out YouTube then Bing is the second largest search engine in the world. With Bing accounting for 33% of all searches done within the US. That comes to about 5 billion searches, this is too much potential traffic to ignore. This is why even as a beginner you need to get familiar with the Bing Webmaster Tool and master it as well. 

While there are a few different features on Bing they are relatively the same thing and if you learn one then with a bit of practice you will be able to master the other. The purpose of the Bing Webmaster Tools is the same as well. It helps you monitor the indexing, links and other aspects.

Answer The Public

This is a surprisingly helpful tool. As someone who understands SEO, you already know the importance of long-tail keywords. These keywords usually come in the form of questions. 

While the Google Keyword Planner is good for finding the seed keywords Answer The Public is a bit different. What they do is basically take a keyword and cross match it to questions people ask with the keyword in forums, blogs and on social media. 

This way they form highly valuable long-tail keywords that help in the SEO efforts vastly. They even have a “vs” keyword option which is a pretty highly valued keyword type in the SEO domain. 

So as a beginner you should always try to use this SEO tool and incorporate the keywords it generates within your content.

Utilizing Everything You Can Get Your Hands-On

When you are optimizing your own website or you are working yourself as an SEO specialist remember that the platform is vast and continuously changing. This is because of the vast amount of variables within the industry itself. 

Now, for this reason, you need to be utilizing everything you can get your hands on. Try out great free SEO tools. While here you can find the best free SEO & Social media tools for beginners these are not the only ones out there. 

There are plenty of other great SEO tools you should utilize to keep yourself from crashing. Tools like Google’s Mobile-Friendly Test and CanIRank are vital for SEO as well. 

So do your research and find other tools you can use. Check out other marketing experts, see what they are doing as well to always be on the loop. 

If you are a beginner the best thing for you is to absorb information like a sponge while working like crazy. So with that being said, I will bring this to an end. Till next time, goodbye.



2020-06-24T14:14:35-04:00December 5th, 2019|Search Engine Optimization|