Email Marketing Basics: How to Write a Welcome Email to Your New Client
So, you’ve finally landed that big client you’ve been working so hard to get. Congrats! But now that they’re on board, it’s time to start thinking about how you’re going to nurture this new relationship. One of the best ways to do that is with a welcome email campaign.
Writing a welcome email is one of the great ways to start on the right foot with new clients. It shows that you care about fostering a good relationship and are excited to work with them moving forward. Plus, it is an excellent opportunity to set the tone for future interactions.
What is a welcome email?
A welcome email to new clients is an essential communication tool that serves to welcome new customers and introduce them to the services or products offered by your business. It is designed to help forge a positive first impression, build trust, and establish rapport with potential clients.
Through clear, concise language and well-chosen visuals, a well-crafted welcome email can help convey professionalism and credibility while also encouraging recipients to engage further with your business.
Whether it outlines your services’ critical features, links to helpful resources or customer support, or encourages recipients to explore your website/social media profiles, a welcome email is a valuable marketing tool that no business can afford to overlook.
Why are welcome emails important?
Welcome emails for new subscribers are integral to any email marketing strategy. These messages are designed to welcome new subscribers and thank them for signing up to receive your company’s content. They can also be used to share important information about your business, such as welcome offers or special promotions.
Also, welcome emails set the stage for other email communications, helping you build a strong relationship with your subscribers and keep them engaged with your brand over time.
What makes a welcome email to a new client effective?
There are a few key things that you’ll want to include in your welcome email to make sure that it’s effective. First, you’ll want to ensure that it’s personal and tailored to the individual client. This means addressing them by name and mentioning details about why you’re excited to work with them.
You’ll also want to make sure that it’s clear and concise so that your client knows exactly what to expect from working with you. Finally, you’ll want to include a call-to-action (CTA) or two so that your client understands the next steps.
How to write a welcome email to your new clients
Follow these steps to develop a welcome email for new subscribers:
1. Use an easy-to-read format
Write your email in a way that flows well and is engaging. For example, use a font style for the body of the text that represents your brand’s voice. You can also get creative with other design aspects, like colors and icons unique to your company. Keep the main content under three paragraphs total, writing any lists as bullet points, so it’s easy for the reader to scan through. If you want more control over Email design, learn HyperText Markup Language (HTML), so you can make changes directly in the code.
2. Write a constructive subject line
Your email’s subject line is crucial because it helps the recipient understand the reason for the message. Keep the focus of your email brief and in the main content, using language that reflects the tone you want to set. You can address the client by name or include relevant emojis. Write only one sentence or sentence fragment so your email will be more memorable for clients, who are likely to recall a short phrase more easily than several definitive sentences.
3. Show appreciation towards new clients
As any business owner knows, happy customers are vital to maintaining a thriving business. So start on the right foot by thanking them for their business! Instead of a plain and simple “Dear valued customer,” get personal and address them by name. This small act can make a big difference in your client relationship.
4. Include the value proposition in the email
The value proposition is a brief statement, usually only two or three sentences, that outlines a product’s or service’s purpose and how it could greatly improve a client’s life. By including the value proposition in your email communications with potential clients, you can initially remind them why they are interested in your product/service. This also serves as an introduction to your business’s customer service style and expectations. You might even want to include a short story about your company for additional context surrounding their purchase decision.
5. Write the email as if you are addressing it to a real person
To personalize the welcome email, have a team member sign it with their name and send it from their own email address. This creates a one-on-one marketing experience that builds personal connections with customers, making them more likely to enjoy and recommend your company to others.
6. Be friendly and use a conversational tone
Use language that is easy to understand throughout the email. Only use first-person language when it focuses on the needs of the client. Be careful not to use jargon that someone new to the industry would not be able to understand without additional context. Being mindful of your tone will help show new customers that you are kind and cheerful, reassuring them that they have made a good decision in purchasing this product or service.
7. Always bring the necessary materials
When starting a new business relationship with a client, it is essential always to bring the necessary materials. This can include anything from a sample email to clients for new business and proposals to a folder you can use to present written materials and business cards. By being prepared and organized, you show your clients that you are reliable and professional, which will help to build trust and form long-lasting business relationships.
Whether you’re pitching new ideas or following up on an existing project, ensuring you have all the right tools at hand will be key to ensuring success. So always remember to bring everything you need whenever you meet with a potential client, and you’ll be well on your way to winning their business!
A great way to make someone feel welcome is by sending a welcome email once they start doing business with you! Not only are welcoming emails polite, but they’re also perfect marketing tools. They allow you to set the tone for future interactions and invite customers back for more business. By following the tips outlined above, you can write unique welcome emails that will make even first-time customers feel like VIPs!