The most important asset a business can have today is a website that is owned and managed by the business itself. In the eyes of the customer, what often separates the amateur businesses from the professional businesses that they can trust to make a purchase from is the legitimacy that comes along with having a well-designed, easy-to-use website for your brand.
Yes, you may be able to acquire sales through social media profile pages, however, it is non-contestable (agreed upon) that this is not a method that is in line with a comprehensive GROWTH plan.
In order for a business to survive long term, there must be growth beyond a social media page business. In order to be taken seriously by the masses and streamline your processes so that there is consistency in your customer experience, you will eventually need a website. This is a critical component of any small business growth plan. Your business must be a well-crafted, well thought out, a well-managed capable business that anyone (not just your friends, family and community members but ANYBODY) can trust to do business with.
Lastly, keep in mind that these platforms have much more control over your ability to generate revenue and grow than you do. This control over your ability to generate revenue is exercised by the platform through social media post suppression, reducing the number of people who see your posts on social media, removing “likes”, lowering reach which decreases engagement, allowing niches to become overcrowded without proving legitimacy of a business by requesting State or Local registration of the business so you wind up competing with 1,000s of fake businesses, amateur hobbyists, and even scammers. Then there is, of course, the worse case of them all, hacking, deleting or removal of your account permanently without warning or any way to recover it are all issues that businesses face who rely solely on social media as a way to grow their brands.