Email marketing is a digital marketing strategy focused on building and nurturing relationships with potential and current customers. By sending targeted, valuable, and consistent messages to your email list, you can stay top of mind with your audience, build trust, and eventually drive conversions.

Email marketing can be used to nurture leads, send out news and announcements, or even promote events and webinars. Include calls to action in your emails to encourage recipients to take the next step in the buyer’s journey.