Public Speaker Marketing - The Marketing Muslimah (4)

Content marketing is creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action.

Build trust and relevance with your prospects by publishing informative, non-promotional pieces on a regular basis to your website or blog. Consider producing longer-form content such as articles, blog entries, white papers, book excerpts, videos, testimonials, and other forms. Repurpose your material in different formats and channels to create more diverse content.