Any successful marketing campaign will make use of a variety of channels to reach the widest possible audience. Relying on just one channel, such as online advertising, is likely to result in missing out on potential customers who might be reached through other means, such as direct mail or public relations.
By using a mix of channels, you improve the odds of your message being seen by people interested in your product or service. Using a mix of channels can also help to create a more well-rounded and effective marketing campaign. By taking the time to consider all your options, you can create a campaign that will surely get results.