Your online lead-generating program begins with a professional website for public speaking and consulting services. It’s the nerve center of your online presence, where you have total control over your image, product or service description, and call-to-action wording. 

SEO is the process of enhancing a website and all its content to ensure that it appears in prominent positions on search engine results pages (SERPs). SEM is a broader term that encompasses SEO. It also includes activities such as paid search advertising, but this article will focus on SEO.