Pushing traffic to your website is not just about providing helpful and relevant content that your audience would be interested in. Pushing traffic to your website ultimately helps your organization in three of the most important areas of online marketing.
- SEO – Whether an individual makes a purchase on your website or not, this increase in website traffic helps to improve your website’s search engine ranking. Increased traffic to your website from a search engine or even social media tells Google and Bing that your website is one that likely contains quality information that online searchers would be interested in seeing. As a result, these search engines include your website in their results pages more often, which ultimately drives even more traffic to your website from these search engine results pages. In a nutshell, the steady “Premium Content” traffic that you will get from social media and other online referral sources will help you you earn all of that “Ready To Buy” traffic coming to you from better positioning in the search engine results page.
- eMail Marketing – Premium Content is often gated, or can only be accessed when a person completes a form on your website that requests their email addresses among other items of data. Premium content makes collecting prospects email addresses easier because you are not asking for this information for free, you’re asking in exchange for Premium Content so they’ll hand it over much easier in order to get what they want.
Also, having this email address will help you in further identifying when the visitor returns to your site and what type of content or products they are interested in most. This type of in-depth tracking information is possible through collecting a simple email address and this capability is available to you if your site is equipped with the tracking tools that we use on all client sites.
- Ad Remarketing- Another way that Premium Content allows you to benefit from other marketing practices is in the area of Remarketing. This boost comes in two ways, the first is in relation to the ability to collect the email address in order to access the premium content. Once we collect a site visitor’s email address, along with IP address and other data points we can track the site visitor all across the web in order to display your customized ads to them on Facebook, Popular Apps, Instagram, Google Partner, Twitter and 1,000s on other popular online platforms. Remarketing ads are created to speak to the site visitor’s specific needs in order to personalize the ad experience.
The Premium Content that we compose on behalf of your organization is either given away for free through blog publishing or given away for a fee. When a “fee” is applied to the customer’s ability to gain access to this content, the fee collect is usually in the form of data submitted by the site visitor through a form which will redirect them to the content (ebook, calculator, case study, etc.) on your website or a downloadable link will be sent to the site visitor by email immediately after completing the form.