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Types Of Content Marketing & Myths Surrounding It
Content marketing is a marketing strategy where content creators craft valuable, resourceful and relevant content for target audiences. The goal is to attract traffic, clients and customers to your service using strategic planning and ideas. For content marketing, you have to be visually and verbally creative. Take Youtube as an example. Youtubers are called content creators because they create engaging content for their audiences to consume. Similarly, podcast makers, ads, and content writers are all content creators.
Types of content marketing
There are ten types of content marketing but here are the top 5 frequently used by people.
Blogging is a form of content writing which helps readers understand more about the type of service your company provides. For writing good blog content, you need to know how to do keywords searches and use them. Planting the keywords in a blog post is done to optimize your content for SEO. Keeping your blog posts relevant to the products and/or services you provide is key to achieve maximum organic traffic. Blogging is also considered a cost-effective way to boost traffic.
Not only Youtube creates content to attract audiences. Any video you make that promotes your business is a strategy to attract audiences. Engaging videos draw more attention. Take a look at how a particular video on youtube gains millions of views and goes viral. If you have a brand you want to promote, making a video about it will help you gain audiences/clients.
There aren’t many people who don’t own Spotify. If you have ever ventured into the podcasts section, you’d know how large the section is. From lifestyle tips to crime shows, a podcast features everything. If you are a camera conscious person, adding your voice in a story or a narrative can be thrilling and fun, while keeping it relevant to your business.
Infographics are brief but catchy with beautiful visualisation. That’s probably why people like to read them. Infographics are extremely low-cost and act as a great marketing technique for small businesses.
5. “How-to” articles
Whenever you are stuck with something, you seek help from how-to guideline articles. They are extremely popular in the digital market. From tying a tie to cooking a traditional Nigerian dish, you have all sorts of articles helping you get the job done. Don’t believe me? Check Wikihow and you’ll know. These how-to platforms have a great fan base because everyone gets stuck at some point and needs to refer to a website to get them out of their bind. If you own an academy, how-to articles are effective options for marketing your skills.
Some myths about content marketing
Myth 1: Creating more content will increase your traffic
Always remember that quality is better than quantity. Sacrificing quality over quantity won’t give you the best result. In fact, it might worsen things for your business. Instead of stressing about how to gain traffic, focus more on SEO being a source that will drive audiences towards you. Proper utilization of SEO can work wonders for your business.
Myth 2: Giving away information can lead to business loss
This statement is completely wrong. Although this would have been the case many years back, it doesn’t work that way nowadays. You must have heard that a good chef doesn’t expose the secret of his recipes or a magician never reveals his trick, and while there is some truth to these cases, a business doesn’t require everything to be hush-hush! Studies have shown that companies that incorporate blogs into their websites generate more leads per month than those that don’t. If your targeted audiences find your information interesting, they will love to know more about your company and services.
Some marketers developed a way to make a profit even when they share information. They share 60% to 70% of the information to the viewers and if the viewers find the information helpful, the marketer asks them to sign-up for their services or pay a little fee for extra tips and information. Brilliant, right?
Myth 3: Content marketing works only online
This is plain wrong. While it’s safe to say that most of the content marketing strategy involves blog posts, videos, social media posts, etc, that doesn’t mean the marketing strategy can’t be followed offline. Encouraging offline content marketing can play an important role in traditional content marketing campaigns and person-to-person sales meetings.
Content marketing in Charlotte
Do you live in Charlotte and like to contact a company that provides digital content marketing services? Marketing Muslimah might just be the right place for you. We ensure quality and tirelessly work to deliver the best content your company deserves.