Guide To Building Websites for Product Pre-Orders

Marketing Strategies for Successful Pre-Order Campaigns - The Marketing Muslimah

Are you planning to launch a new product,  generate buzz and secure early sales? Then you need a website for product pre-orders.

Product pre-orders can be a powerful eCommerce strategy to achieve these goals. By allowing customers to reserve a product before it becomes available, you can gauge interest, secure funds, and build anticipation. 

Creating a website for product pre-orders requires careful planning and execution. In this comprehensive guide, we’ll walk you through 

  • the key elements of a successful pre-order website
  • choosing the right eCommerce platform 
  • designing a seamless user experience 
  • and implementing effective marketing strategies 

Let’s dive in!

Take Product Pre-Orders Online With Ease 

Product pre-orders have become increasingly popular in the eCommerce industry and here are a few reasons why product pre-orders should matter to your business:

product preorders

Helps Drives Sales

Consumers have endless options in today’s e-commerce landscape, making competition among retailers more intense than ever. Customers who are actively searching online tend to move on quickly to the next website or store if a product is out of stock or unavailable. This is where pre-orders can give retailers a competitive edge. 

Pre-orders allow retailers to secure sales even if the merchandise is not yet available to ship. In this way, you can be upfront with your projected shipping date, and list the product as in stock on your site, ensuring that you secure the sale before the customer leaves your site.

Pre-orders also offer the flexibility to accept payments in various forms, such as deposits, upfront payments, or once the item ships. This enables retailers to tailor their sales strategy to their unique cash flow needs.

Turning Uncertainty Into Insights

Pre-orders are an effective way for businesses to forecast demand accurately and turn uncertainty into insights they can rely on. 

Retailers often face financial risks when selling physical products and must understand the exact demand for each product they offer. In this way, pre-orders can provide concrete data about customer demand, helping merchants make informed decisions about which products to produce, what sizes and colors to offer, and which options to include.

This method is also helpful for businesses looking to fine-tune and make final adjustments to their product before launching them. This helps them tailor their product offerings to meet customer demand and ship products within a reasonable timeframe.

Reducing Idle Inventory

Supply chain issues can impact even the most established businesses. Pre-orders allow businesses to forecast minimum product quantities required to fulfill orders, reducing the risk of managing uncertain supply chains and storing idle inventory. 


Generating Excitement And Anticipation For New Products

Generating excitement and anticipation for new products drives sales. Pre-order campaigns are a valuable tool in helping you cut through the noise in your market space and capture the customers’ attention. 

To create a successful pre-order marketing campaign, businesses must prioritize creating professional product imagery and copy, offering pre-order incentives such as discounts or early access, and promoting the campaign through paid and organic media channels. 

An option to consider is to offer exclusive pre-order access to loyal customers, this can increase brand loyalty and advocacy.

Benefits of Creating A Pre-Order Website

Creating a dedicated pre-order website offers several advantages:

Simplifies the process: A pre-order website streamlines the pre-order process, making it easier for customers to place orders, track shipments, and manage their accounts.

Enhances customer experience: By creating a user-friendly pre-order website, you can provide customers with a seamless and professional experience, increasing their loyalty and repeat business.

Enables targeted marketing: With a pre-order website, you can segment your customer list and target specific groups with personalized offers and messaging, increasing the chances of conversion.

Provides data insights: A pre-order website can offer valuable insights into customer behavior, preferences, and buying patterns, which can inform your future business strategies.


Key Elements of a Pre-Order Website

A successful pre-order website should have several key elements to ensure customers can easily understand the product, the pre-order process, and when they can expect their order.

Clear Product Descriptions and Images

The website should have clear and detailed product descriptions, including high-quality images and videos that showcase the product’s features and benefits. This helps customers understand exactly what they are pre-ordering and what to expect when they receive the product.

Pre-Order Policies

Pre-order policies should also be clearly stated on the website, including information on payment and cancellation policies and any other terms and conditions related to the pre-order process. Customers should know exactly what they agree to before they place their pre-orders.

Accurate Release and Shipping Information

Accurate release and shipping information are also crucial, as it sets expectations for when the product will be available and when the customer can expect to receive it. The website should communicate the expected release date and any potential delays affecting the delivery timeline.

Effective Inventory Management

In addition to these elements, effective inventory management and tracking are also essential for pre-order websites. A pre-order website should have a reliable inventory management system that tracks pre-orders and correctly allocates the projected inventory. This includes monitoring pre-order products sold against projected inventory to ensure your business is able to produce the number of pre-ordered products in a timely manner. 

Effective inventory management also includes setting realistic delivery estimates and communicating updates to customers in case of delays. This can help manage customer expectations and avoid frustration and disappointment.

Your eCommerce Platform Matters, Choose The Right One

Features to consider when choosing an eCommerce platform for pre-orders:

Pre-order functionality: Does the platform support pre-order functionality, or will you need a plugin or extension?

Inventory management: Does the platform provide inventory management tools to help you track and manage pre-orders?

Payment processing: Does the platform integrate with payment gateways that support pre-authorizations and partial payments?

Shipping and fulfillment: Does the platform offer tools to help you manage pre-order shipping and fulfillment?

Security: Is the platform PCI compliant and offers SSL encryption for secure transactions?

Customization: Does the platform offer design and customization options to help you create a unique pre-order website?

Pricing: What are the platform’s pricing options, and how do they compare to other platforms?

eCommerce Platforms Comparison



Shopify is a popular eCommerce platform that offers a range of features suitable for pre-orders, including pre-order functionality, inventory management, payment processing, and shipping and fulfillment tools. 

Shopify also offers a range of customization options and integrations with other tools and apps. However, the cost of using Shopify can be high, and some users have reported difficulty with customization options.


WooCommerce is a popular eCommerce plugin for WordPress that offers pre-order functionality through various plugins and extensions. WooCommerce also offers inventory management, payment processing, shipping, and fulfillment tools. 

WooCommerce is known for its flexibility and customization options, making it a popular choice for businesses that want a unique pre-order website. However, WooCommerce requires more technical know-how to set up and use than other platforms.


BigCommerce is a cloud-based eCommerce platform that offers pre-order functionality, inventory management, payment processing, and shipping and fulfillment tools. BigCommerce also offers a range of customization options, making creating a unique pre-order website easy. In addition, BigCommerce is known for its ease of use, and its pricing options are competitive with other platforms.

Custom solutions vs. pre-built 

Custom solutions:


  • Complete control over functionality and design
  • Tailored to your specific business needs
  • No reliance on third-party plugins or extensions
  • Can be more cost-effective in the long run


  • More expensive upfront
  • Longer development time
  • Requires technical expertise to develop and maintain
  • Can be more challenging to scale

Pre-built plugins/extensions:


  • Easy to set up and use
  • Faster development time
  • Lower upfront cost
  • No need for technical expertise


  • Limited customization options
  • May not be tailored to your specific business needs
  • Reliance on third-party plugins or extensions
  • Can be more expensive in the long run if using multiple plugins or extensions

Designing a User-Friendly Pre-Order Experience

Designing a user-friendly pre-order experience is crucial for converting potential customers into successful pre-orders. Here are some key considerations:

Simple Navigation: A pre-order website should have a clear and simple navigation structure, making it easy for visitors to find what they’re looking for. This includes organizing products into categories, using intuitive menus, and providing a search function.

Eye-catching Calls-to-Action (CTAs): Effective CTAs help to encourage visitors to take action, such as adding a product to their cart or signing up for updates. These CTAs should be prominent, well-designed, and clearly communicate pre-ordering benefits.

Streamlined Checkout Process: The checkout process should be straightforward and easy to use, with minimal steps to complete a pre-order. Any unnecessary fields or distractions should be removed, and customers should be able to review their order and payment information before finalizing their pre-orders.

Mobile Responsiveness: With more and more customers using mobile devices to browse and shop online, ensuring that your pre-order website is fully mobile responsive is essential. This means the website should be optimized for mobile devices, with easy-to-use navigation, clear CTAs, and a streamlined checkout process that works seamlessly on smaller screens.

By focusing on these critical elements, you can create a user-friendly pre-order experience that maximizes conversions and drives sales.

Marketing Strategies for Successful Pre-Order Campaigns

Marketing a pre-order campaign is crucial to building anticipation and driving sales. Here are some effective marketing strategies to promote pre-orders:

Email marketing: Use email marketing to build buzz around your pre-order campaign by sending your email subscribers teasers, sneak peeks, and exclusive offers.

Social media promotion: Use social media platforms like Instagram, Facebook, Twitter, and LinkedIn to showcase your upcoming product, generate excitement, and create a sense of urgency to pre-order.

Influencer partnerships: Partner with influencers in your niche to reach a wider audience and leverage their followers to promote your pre-order campaign.

Limited-time offers: Offer special discounts or bonuses to customers who pre-order your product within a limited time frame, creating a sense of urgency and driving early sales.

Paid advertising: Using paid pre-order advertising platforms like Google Ads, Facebook Ads, or Instagram Ads can help target potential customers and drive traffic to your pre-order website.

Managing Pre-Order Fulfillment and Customer Service

Timely communication with customers is crucial in managing pre-order fulfillment and customer service. Customers with pre-ordered products eagerly await their release and expect regular updates on their orders. Failure to provide updates can lead to frustration, confusion, and cancellations.

Setting clear expectations and providing accurate timelines for release dates and shipping estimates is important. Any delays or issues that may arise should be communicated promptly to customers, along with a clear explanation and a proposed solution. This helps build customer trust and shows that the business values their satisfaction.

In addition to timely updates, it is also important to provide responsive customer service. This includes:

  • Promptly addressing any questions or concerns.
  • Offering helpful solutions.
  • Following up with customers to ensure their satisfaction.
  • Good customer service can help build loyalty and result in positive reviews and referrals.

Tips for managing pre-order fulfillment and customer service

After the pre-order period ends and the product is released, it’s important to continue providing excellent customer service to ensure customer satisfaction and loyalty. Here are some tips for managing pre-order fulfillment and customer service:

Communicate regularly with customers: Keep your customers informed about the status of their pre-orders and any updates regarding release dates, shipping, and delivery times. Provide customers with tracking information and offer updates via email, social media, or your website.

Address any issues promptly: Be prepared to handle any issues arising during the pre-order period or after the product release. Respond to customer inquiries and concerns in a timely and professional manner.

Offer post-launch support: Provide customers with post-launch support, such as tutorials, FAQs, and troubleshooting guides. This will help ensure a smooth and hassle-free experience for your customers.

Monitor customer feedback: Monitor customer feedback and reviews to identify common issues or concerns. Use this feedback to improve your product and customer service.

Consider offering incentives: To encourage customer loyalty and repeat business, consider offering discounts or exclusive offers to customers who pre-order and provide feedback or write reviews.

ECommerce businesses can effectively achieve pre-order success, increase revenue, and improve customer satisfaction by planning, designing, and marketing their pre-order website.

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